From fish to birds, cats, dogs, and horses, pets are—and will always be—an irreplaceable part of the average American household. Pets bring a ton of fun, entertainment, relaxation, stress relief, exercise, and companionship.
And this passion indicates that customers pay keen attention to the products they acquire for their fur babies.
With the typical dog and cat owners spending over $1,400 and $900, respectively, on their pets, it’s pretty evident that pet owners are willing to splurge on pet goodies for their little buddies.
Almost every pet owner begins their search for excellent pet goodies on the internet. This means pet stores without a strong brand identity and a short, simple, and catchy domain name will struggle to remain relevant in the industry.
But not to worry, because this article will show you how to create an adorable domain name that’ll attract more customers to your pet store.
The first step to building a great domain name for your pet store is to find a brandable business name. Yes, not every business name is a brandable name.
A brandable name is any business name that doesn’t wholly reveal what the business offers to customers. Some solid examples are Nike, Pet Haus, and Ruffwear. The best domain names are often an exact match of the companies they represent.
Just like Purina’s purina.com, Fable Pets and Wild One’s fablepet.com, and wildone.com, using an Exact Match Domain (EMD) that matches your brand name will help you avoid any trouble and confusion associated with names that don’t match your brand name.
Choosing powerful domains based on strong brandable names is the best way to ensure your pet store’s domain is memorable, creates buzz, attracts steady customer traffic, and increases your customers' interest.
Yes, naming is complicated, and we understand that—sometimes—finding a solid brand name can be very, super tricky, or downright difficult. However, leveraging the expertise of a trusted name crowdsourcing platform can help you find the perfect domain name.
While searching for your brand name, make sure you get words that are fun, playful, and exciting. Using fun, pet-centered names will make it easier to reveal your pet brand’s identity and attract your audience’s attention.
Here are a few examples of some exciting domain names for your pet store from Squadhelp.
Don’t fall for the temptation of wanting to communicate everything with your domain names, like MidWest Homes for Pets or Pro Clear Aquatic Systems. Like Tetra and Purina, Premium domain names ought to be short, simple, and memorable.
Short and simple domain names are highly sought-after by customers and entrepreneurs, and that’s because they are easy to memorize, recognize, remember, and refer to friends and family. Not to mention that the chances of entering the wrong name while searching on Google are drastically reduced.
However, because this is an undisputed fact in the domain industry, most short and simple words have already been trademarked.
Finding a short domain name with a maximum of 5 words is quite challenging, so make it your goal to craft a new, catchy name for your pet store.
Photo Credit: Alena Darmel/Pexels
The Domain Name Association revealed that there are over 1500 active domain extensions, an increase of 145% from prior years, and we expect to see more in the coming years. This suggests that even while there are many different domain extension choices, not all are high-quality extensions.
Familiarity must come first when determining which extension will work best with your pet business domain name. That’s because most users will automatically prioritize visiting a pet store that ends in ".com," ".net," or ".org" rather than one that doesn’t.
Customers prefer TLD extensions because they associate them with trustworthy and reliable brands, and that’s because they were one of the first extensions used on the internet by millions of brands.
And despite the creation of more domain extensions recently, top-level domain extensions like ".com," ".org," and ".net" are still the go-to domain for any brand looking to bolster customer trust in their pet store.
However, don’t beat yourself with a stick if your desired “.com” extension has been taken by someone else or is too expensive on the secondary market. Consider using other rising TLD extensions like ".io" and ".co" or country-code TLDs like ".us" or ".uk."
The best domain names aren’t found; they’re built from a solid brand name that carefully embodies the values, goals, and objectives. And the best part of communicating your brand’s uniqueness to customers is to commit to consistent branding, marketing your brand, or gathering customer feedback.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.
Also Read: 5 Simple Steps to Launch and Market Your Online Pet Store
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